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Making your marketing overhaul a success

We’ve all heard probably the most overused cliche of all time: “the definition of insanity is doing the same thing over and over and expecting a different result”. Yet it still rings true. It’s surprising how many businesses stick with poor marketing strategies that...

Things to consider when taking your eCommerce business global

Going global is no easy feat. It takes huge amounts of preparation to get the right team, resources, and logistical processes in place. You may have already got the heavy lifting out of the way like your market research and exporting preparation, but sometimes, it’s...

What it takes to build an effective eCommerce team

​As your business grows, you might start to notice inefficiencies within your team and processes. The things you thought you could do yourself are just getting way too big to manage. If this is the case, then it might be time to reshape your eCommerce team. A fully...

The essential checklist for a scalable eCommerce platform

Scalable software has the ability to grow and manage increased demand. As your eCommerce business grows, your processes will likely become more complicated. But if your software is truly scalable, it should maintain the same amount of simplicity and efficiency...

Turning your passions into a profitable business

There are many reasons you might want to start a business. Perhaps you want to be your own boss, you fell into it by accident, or are just here because of a certain life event. But around 23% of people start a business because they want to pursue their passions. While...

The Death of Magento – What does it mean for businesses?

Magento 1 merchants have until June 2020 to find a new platform. This isn’t a lot of time if you want to migrate to Magento 2. You’ll have to locate a new web developer, come up with between £10,000 and £50,000 for a new website, transfer your data successfully, and...

Essential template features for your eCommerce site

Knowing how to tailor the design of a website to your customer’s brand, tone of voice, values, and expertise takes collaboration between the business, writers, developers, and designers. Hosted platforms ease this process by doing most of the heavy lifting when it...

The importance of localised landing pages

There are companies who specialise in SEO and online marketing. And it’s for good reason! There are certain online practices that help you attract and convert leads on your eCommerce site, but these can be complex. These practices are largely dictated by Google, whose...

What are the first steps to eCommerce search engine optimisation?

Websites don’t end up on Google by accident. The world’s most popular search engine takes the customer experience just as seriously as we do in our own businesses. They only want to provide customers with the most relevant and useful information. It’s led to the...

The three-second rule: is your site efficient?

You could offer the most premium of products or services, but if your website isn’t efficient, you’ll never quite meet the mark. Your website should encourage your audience to take action, not test their patience before they’ve even had a chance to scan through. ...

How does SEO work for headless commerce websites?

If traditional content management systems (CMS) are out, headless CMS are most definitely in. They allow businesses to publish content to any platform or device. Rather than being stuck with a connected front- and back-end, you have the freedom to adapt, develop, and...