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Top tips for effective product descriptions

You can’t sit back and expect your product or service to sell itself. Would you buy something online based on a picture or name alone? We know we wouldn’t, and there’s a good chance your audience won’t either. Product descriptions are essential to eCommerce success....

Why you might be approaching your content wrong

Have you ever heard the phrase “content is king”? Well it is, but only if you’re using it effectively. Despite what you might think, there is such a thing as bad content and bad content marketing. And both of these could be detrimental to your business’s...

Content marketing 101: the basics

As traditional marketing methods become less popular and effective, content marketing continues to gain traction. More and more people are spending their time online. And a lot of the time, we factor in a business’s online presence when deciding whether or not to buy...

The future of eCommerce: why brands need the API approach

At a time when technology constantly keeps us on our toes, it’s important your business can keep up. It’s not enough to offer your audience the bare minimum when there are so many other businesses out there who will be going the extra mile. After all, consumers want a...

Think like a shopper: how’s your user experience?

For an eCommerce business, the user experience will determine whether a consumer chooses you or a competitor. No matter how good your product or service may be, a bad user experience will send users elsewhere and throw a spanner in your growth and success. Going above...

Targeting your marketing: knowing what works for you

Marketing, when done well, can be key to your business’s growth and development. But marketing can also be counterproductive. 85% of mobile advertisers think they’re providing a positive experience. But only 47% of users agree. What does this show? We don’t...

Creating a recognisable brand for your business

  If you’ve put your heart and soul into your business, the last thing you want is to fade into the background. Establishing a recognisable brand for yourself is paramount to business growth. It gets you noticed, recognised, and secures more sales. Wondering why...

Which social media platform is right for your business?

Love it or hate it, we’ve all heard of social media. A lot of us might enjoy aimlessly scrolling in our free time, but have you ever thought about what a social media presence could do for your business? Social media is one of the cheapest forms of marketing. Most...

Could collaborating with influencers boost your business?

Influencers have become a major part of social media. Followed by fans from around the world, even regular people can become famous if they’re posting the right content. And, if they’re popular enough, they might even be worth investing in. Influencer marketing is a...

Navigating the rise and fall of a seasonal business

It can be nerve-wracking starting a business that promises to thrive during one season but risks falling short the next. We hope the high season is enough to carry the rest of the year, but it’s a risk we have to take. 30% of businesses fail in the first two years,...

Top tips for maximising Christmas sales

It’s no secret that the biggest event in the retail calendar is Christmas. In a ‘normal year’ 20-40% of yearly sales for small- and mid-sized retailers happen in the last two months of the year. How your business performs over the Christmas period will...

The big seasonal rush: Can your website keep up?

We’ve all seen websites that crash under pressure. Whether it’s the latest product release, a comeback concert tour, the Christmas period, or a Black Friday sale, some sites just aren’t built to handle the huge volumes of traffic they receive suddenly. So they...